Search Engine Optimization (SEO) provides the greatest long term return on investment (ROI) over all other online marketing methods. Search engines use algorithms to determine the relevancy and trustworthiness websites, then rank them accordingly. The higher the relevancy and trustworthiness of a website, the higher the ranking score a website will receive in organic search or search engine result page (SERP). Green Goat Media helps you improve your SEO so that search engines rank your site higher.

There are a few ways to improve your website SEO, all of these are white hat methods.

On page website optimization

Optimizing your website means that we go through and make sure all the basics are covered such as:

• Meta, title and description tags
• Internal navigation and linking structure
• Headers
• Friendly directory, file and image names
• Keyword/key phrase density
• Title or Alt tags for all images
• Validated XHTML/CSS code
• Robots.txt

Content

Content is king. What this means is that in order to be recognized and ranked by any search engine, you need original, relevant content about your product or service, tips, how to articles or news and events. The more relevant content you post at a consistent frequency, the greater chance you have of increasing your ranking score.

Content isn't limited to on-page content, but also to other content formats such as:

• articles
• videos
• maps
• presentations
• blogs
• social networking
• images
• ebooks
• directories
• feeds

Link building

Link building, like content, is an on-going process. The purpose is to obtain quality inbound links from other authoritative websites. Websites that link to your website are also used in determining your search engine ranking. These are basically referrals to your website. The better the referral, the better the search engine ranking score you will receive.

Building inbound links can happen in several ways:

• Write articles for other well known blogs that link back to your website
• Develop content that will cause others to link to you as a resource
• Emailing industry bloggers about your content or link