Although SEO provides the best ROI long term, Search Engine Marketing (SEM) can provide a much quicker and focused result. Depending on the product or service you may want to promote a seasonal campaign with paid search advertising such as Google, Bing or Facebook ad placement. Green Goat Media helps you develop a strategy that meets your lead generation requirements and ROI.

Our approach to Pay Per Click (PPC) Management, also known as Paid Search focuses on four simple steps that are aimed at providing you the best ROI.

Account Setup

Setting up your account is one of the most important steps in PPC management. Set it up wrong and you could be bidding against yourself. Setup correctly and you can have the leads you need to drive your sales force.

Bid Management

Managing your bids is a daily task, one that we do for you so you can do other things. It's also something we know a little about. You might think that having your ad on the first page, number one position is what you want. You could be wrong. You might be paying more for clicks without the conversions. It's all about conversions not clicks.

Landing Page Optimization

Are you sending your future customers to your homepage? Do you think any landing page with a form will do? Not so. We design landing pages that highlight and reinforce your ad message and provide the benefits of your product or service.

A/B Testing

Even the slightest change in font size or Call to Action placement on a landing page can impact conversions. Changing keyword placement in an ad can mean the difference between getting a click-through or not. We do all the testing for you to get the right mix of design, message, and ROI.